Branded and Confused

I recently encountered a new eco-friendly fashion brand. No real news there you might think, and their clothes were hardly the stuff of revolutionary design. What really grabbed my attention was their name. We were introduced to THE NEW TIMELESS COLLECTION BY g=9.8 That's right the brand is g=9.8 Most companies would be content with a catchy strap line, but not g=9.8 They have to explain their name....g=9.8 is the figure for earth's gravitational acceleration,which varies from 9.78 m/s2 (at the equator) to 9.83 m/s2 (at the poles).

Its a catchy and educational strap line I'm sure you'll agree!

Perhaps we should just be pleased that they didn't choose Newton's law of universal gravitation as their brand name.

F = G m1 m2 / r2

F is the force due to gravity, g the acceleration due to gravity, G the Universal Gravitational Constant (6.67x10-11 N.m2/kg2), m the mass and r the distance between two objects.