That Anya Hindmarch bag...again!

I cannot resist returning to the strange tale of the "I'm not a plastic bag" story that is getting so much publicity.

OK so it is not a plastic bag but is it very sustainable? What precisely is it made from? Is it organic cotton, is it fair traded? I don't know the answers, although I fear that at least the answer to the first question is no. It would be great to hear more from the designer and the retailers about the provenance of the bag.

Then there's the colour. If you wanted to make something with a life of shopping and lumping around in stores and on buses then you would not make it cream. I think that this has much more to do with appearance and the fashionability of it than sustainability.

I've said it before but I'll say it again. It has caused another consumer craze - not sustainable. It has a hundred alternatives that are more fit for purpose - not sustainable.

It looks fine to me. It kind of sends a message. That's no big deal. Let's stop going on about it and discuss some real issues of sustainability. Its a fad, a craze, a PR stunt. I won't mention it again (probably!).